Pricing

Pay for conversations. Nothing else.

No per-seat fees. No per-resolution charges. Every tier includes the AI, the order actions, and the intelligence reports.

Free

$0/mo

100 total conversations

Perfect for testing the waters

  • No time limit — conversations never expire
  • 1 knowledge base source
  • Website chat and email
  • Shopify & WooCommerce integration
  • Customer intelligence reports
  • Ernest branding on widget
  • Community support
Start free
Most popular

Starter

$49/mo

500/mo conversations

For businesses getting traction

  • 10 knowledge base sources
  • Website chat and email
  • Shopify & WooCommerce integration
  • Customer intelligence reports
  • Simulations — 3 runs a day
  • Ernest branding on widget
  • Email support
Get started

Growth

$149/mo

2,000/mo conversations

For scaling brands

  • 50 knowledge base sources
  • Everything in Starter
  • Connect up to 3 MCP tool servers
  • Custom branding
  • Advanced AI model
  • Priority support
Get started

Scale

$299/mo

10,000/mo conversations

For agencies & high-volume businesses

  • Unlimited KB sources
  • Everything in Growth
  • Connect up to 3 MCP tool servers
  • Smart model routing
  • Dedicated support
  • White-label widget
Get started

Cancel anytime · No credit card required for the Free tier · WhatsApp, Instagram and Messenger are in private pilot on every plan

Questions worth asking first

What counts as a conversation?
One customer, one thread — however many messages it takes. A customer who asks four follow-up questions is one conversation, not four.
What happens when I hit the free tier's 100?
The widget stops opening new conversations. Nothing is deleted, and existing threads keep working. The 100 is a lifetime total, not a monthly reset — most free tools give you far less and reset the clock every 15 minutes.
Do I pay extra for AI, or per resolution?
No. AI is included at every tier, including Free. There is no per-resolution charge and no per-seat fee.
Which plans can take actions on orders?
All of them. Cancellations, returns and refunds work on every tier once you connect Shopify or WooCommerce — and you control which of those Ernest is allowed to do, with refunds always waiting for your approval.

Not sure which plan is right?

Start free — upgrade anytime as your support volume grows.

Start free