LiveChat Pricing: $19 to $79 Per Agent, and the AI Bot Is a Separate Bill

LiveChat publishes its prices, which already puts it ahead of most of its competitors. Three self-serve tiers, a number next to each, no calculator you have to fill in before it tells you anything. As of publication those numbers are $19, $49 and $79 per person per month on annual billing.

What trips people up sits outside the tier table. LiveChat is one product in a family of four sold by Text, and the AI chatbot that most people picture when they shop for "live chat with AI" is a different subscription with its own price. Budget for the seat and you have budgeted for a human chat tool with AI writing assistance in it. The bot that answers customers on its own is a separate line.

Everything below comes from LiveChat's own pricing page, captured on 2026-08-21. Prices change; treat all of it as accurate as of publication and check the live page before you sign anything.

The four plans

There is a 14-day free trial with no credit card required. There is no permanently free plan.

Two notes on that seat column, because LiveChat's page contradicts itself slightly. The Team plan card lists "Unlimited users" as a feature. The FAQ further down the same page says: "You can invite up to 400 users with the Team and Business plans. Please note that the Starter plan only allows one user. For the Enterprise plan, we can set a custom number of users." Four hundred seats is unlimited for almost everybody reading this, so the discrepancy is academic, but the FAQ is the more specific claim and I've used it in the table.

The Starter cap is the one that matters at small scale. One user means one login, total. If you and a co-founder both want to answer chats, Starter is off the table and your entry price is Team at $49 per person, so $98 a month for the two of you on annual billing.

What "per person" means here

LiveChat is unusually direct about its billing unit, and the answer is stricter than most people assume. From the FAQ:

Do I have to pay for each user's account? Yes, we charge a fee for every user account created, regardless of whether the user is logged in or not.

That rules out the pattern small teams often try, where a seasonal helper or a warehouse manager gets an account they only open twice a month. The account exists, so it bills. If you're modelling cost, count logins you plan to create, not people you expect to be online at once.

The visitor tracking limits scale with the tier rather than with seats: up to 100 tracked visitors on Starter, 400 on Team, 1,000 on Business, and a custom limit on Enterprise. Chat history is capped at 60 days on Starter and is unlimited from Team upward. Both of those are per-account limits, so adding seats doesn't buy you more of either.

One genuinely good thing about the model: the chat widget works on unlimited websites at no extra charge, on every plan including Starter. LiveChat states this twice, in the feature table and again in the FAQ. If you run three storefronts, that's three widgets on one subscription, which several competitors charge separately for.

Annual versus monthly, and why the discount isn't 15%

LiveChat's FAQ says: "Yes, you can get a 15% discount for subscribing for 12 months." The published prices tell a different story depending on which tier you're on.

Starter drops from $25 to $19, which is 24% off. Team drops from $59 to $49, about 17% off. Business drops from $89 to $79, about 11% off. The 15% in the FAQ is roughly the middle of that range and roughly true on Team, but the cheapest plan gets the biggest discount and the most expensive one gets the smallest. If you're on Business, committing to a year saves you $10 per seat per month, and on a five-seat account that's $600 a year against the flexibility of being able to walk in month two.

Annualised, for the three shapes of team most likely to be reading this:

• One person on Starter: $228 a year.
• Three people on Team: $147 a month, $1,764 a year. On monthly billing the same team pays $177 a month, $2,124 a year.
• Five people on Business: $395 a month, $4,740 a year.

None of those figures include the bot.

The AI in a LiveChat seat is agent assistance

This is where the structure matters more than the arithmetic. LiveChat bundles a feature group it calls Text Intelligence into every tier, and it is real AI, but read what it does.

Copilot, an AI assistant that answers your agents' questions about LiveChat and Text products, appears on all four plans. Reply suggestions, drawn from knowledge sources you import, are limited to 3 sources on Starter and 10 sources on Team and Business. The comparison table also lists Insights (a summary of your most common customer questions) and tag suggestions from Team upward, chat summaries and text enhancement on the higher tiers, and sentiment analysis marked "early access."

Every one of those points at your agent, not at your customer. They draft faster replies, summarise a transcript, suggest a tag. A human is still in the seat writing the answer. Text Intelligence makes a support person quicker; it does not remove the need for one to be online.

That distinction is the single most useful thing to understand about LiveChat pricing, because the thing people are usually shopping for when they land on that page, an AI that handles the conversation itself at 2am, is sold under a different brand at a different price.

The other three subscriptions

Text sells four products, and the LiveChat pricing page lists what the other three cost when you bolt them on:

LiveChat's own pitch on the pricing page is "Solve up to 80% of cases with AI chatbots. Add ChatBot.com for routine tasks. Let agents focus on complex cases." That's the automation story, and it costs $52 a month on top of your seats.

Email is worth calling out separately. The channels table marks website chat, in-app chat, direct chat links and Facebook Messenger as included on every plan. SMS and Apple Messages for Business arrive at the Business tier. Email, Instagram, X and WhatsApp are all marked "available in the marketplace," and the email link points at HelpDesk. So if your support inbox is email plus chat, which describes most small stores, the honest starting price is a LiveChat seat plus $29.

The API has its own meter too. LiveChat's feature table says you "start with a free $25 credit," and the FAQ confirms you pay for private API usage while apps built for the LiveChat Marketplace get unlimited access.

All of which sits a little awkwardly next to another FAQ answer on the same page: "Are there any additional costs? No, there are no additional costs and you won't be charged anything extra." Read narrowly that's defensible, since your LiveChat subscription is the only thing LiveChat bills you for. Read the way a merchant comparing tools reads it, it undersells what a working setup costs.

The number LiveChat's own FAQ gives you

Buried in the FAQ is the most useful worked example on the page, and it introduces a price that appears nowhere else:

How much will I pay for 10 agents and 1 chatbot? You'll pay $52 for one chatbot, and the cost for each agent starts at $41, depending on the live chat pricing plan you select. So, for 10 agents and one chatbot, the total live chat price starts at $462 per month.

The arithmetic is internally consistent: $52 plus ten agents at $41 is $462. What's unexplained is the $41, which matches none of the six prices LiveChat publishes: not $19, $49 or $79 on annual billing, and not $25, $59 or $89 monthly. Presumably it reflects volume discounting or a blended figure, but the pricing page never says, and LiveChat does not publish a volume rate card. If you're sizing a ten-seat deployment, that gap is worth a direct question to their sales team rather than an assumption.

For scale on the Enterprise tier: LiveChat publishes no price at all. What it publishes is the feature list, which is where the white-label widget (removing "Powered by LiveChat" branding), SSO, HIPAA compliance, SLAs, audit logs, dedicated onboarding, a named product expert, software engineer support and purchase-order payment terms all live. If you need any of those, you're on a sales call, and nothing on the public page will tell you what it costs.

Who this pricing model suits badly

Per-agent chat pricing is a good deal for one specific shape of business: a team where the number of humans answering chats is stable, the chat volume per human is high, and the value of the tool scales with headcount. A ten-person support department on Business gets a genuinely capable product with work scheduling, staffing prediction and agent performance reporting for $790 a month, and every one of those features exists because a ten-person department needs them. LiveChat is trusted by more than 35,000 companies, and that's the company it's built for.

It suits three situations badly.

The first is a team where headcount and workload move independently. If your chat volume triples during Q4 but you handle it with the same three people working harder, per-seat pricing charges you nothing extra and that's fine. If instead you add two seasonal helpers who each answer forty chats a month, you're paying full freight per account, whether or not they log in.

The second is a store that wants automation to reduce headcount. The per-seat model prices the humans, and the product that removes work from the humans is a separate $52 subscription. Those two bills pull against each other. Every conversation ChatBot resolves is a conversation your agents don't handle, but you're paying for both the resolution capacity and the seat that no longer needs to answer it.

The third is a one or two person store. Starter's single-seat cap means the second person costs you a jump from $19 to $98 a month for two Team seats, and Team at $588 a year per person is a real commitment for a shop where support is a part-time job. If your evenings and weekends are the problem you're trying to solve, per-agent chat pricing is asking you to buy more agent hours when what you want is fewer.

That last case is the one Ernest is built for. It prices by conversation instead of by person: a free plan with 100 conversations that don't expire, then $49 a month for 500, $149 for 2,000, and $299 for 10,000. AI resolution is included at every tier rather than sold as a second subscription, and there are no per-seat fees, so adding your co-founder to the dashboard costs nothing. What it doesn't do is act as a general-purpose live chat console for a support department. It's a Shopify and WooCommerce agent that answers order, returns, product and pre-sale questions, escalating to a human by email when it can't. No WhatsApp, no SMS, no phone, no white-label option. For a ten-agent team that wants shift scheduling and agent performance reports, LiveChat is the better tool and this isn't a close call.

If the seat model is the specific thing pushing you to look elsewhere, we've written separately on when per-agent pricing stops making sense for an ecommerce store. If you're comparing several tools, Tidio's pricing splits its bill the same way LiveChat does, with the chat plan and the AI meter as separate products, and Gorgias pricing shows the other common model, where you're billed per ticket instead of per seat. Reading them side by side makes the billing unit, rather than the headline number, the thing you're choosing between.